What is it?
Google Adwords is a Pay-Per-Click (PPC) program used by several marketing agencies to display your ads when people Google something. For example, if someone Google’s burgers in Los Angeles, you’ll get thousands of results, but your ad may show above them all.
You allocate a budget towards your advertising “campaigns”. This budget can be daily, weekly, monthly or even yearly. You decide how much each click is worth and with a bunch of fancy algorithms, Google will determine when and how often to display your ad. You’ll pay each time it’s clicked. So if you allocate $10 towards a daily budget at 25 cents per click, you’ll get approximately 40 clicks. The numbers may fluctuate based on other factors we look over: keywords, demographics, activity etc.
Not necessarily. You only pay when your ad is clicked. However, your ad may be “viewed” hundreds of times and never be clicked and you won’t be charged.
For you, it will be! You won’t have to worry about analyzing search trends, picking keywords, determining efficient PPC values and other techy stuff related to your advertising campaigns. There’s a giant spectrum dedicated to Google Adwords itself and we’ll make sure you land on just the right page. Just sit back, relax and enjoy the results.